what are the benefits of using online videos / web videos?
There are many benefits to using online videos / web videos, so let’s take a look at them:
- Videos on the web can reach huge audiences
There is no denying that the Internet presents us with a huge marketing forum in which we can present our services and products. The importance of online videos exploded with the introduction of YouTube and by now, it’s apparent the future of online video is on the verge of exploding once again.
- Web videos are cost effective
Online videos offer an excellent marketing alternative to television at a fraction of the cost. Whereas with television commercials you pay for the airtime and are marketing your product / service to non-specific demographics, people who view videos online are generally people who are interested in that specific topic / product / service.
- Web videos link to your website
An online video allows viewers to immediately seek further information, make appointments or make online purchases of a product or a service. Online videos can link to websites or be embedded in web pages containing further information on topics / products / services.
- Web videos offer a personal touch
Online videos offer your potential customers an opportunity to see and hear what you are like before visiting you in person. This creates a sense of security and forms a personal relationship, which makes a potential customer an actual customer.
how can a video help my business?
Digital video is fast growing as a key source of information in today’s society. By using videos on social media and online platforms such as company websites, YouTube, Vimeo and Facebook individuals and businesses are able to transmit information covering a range of topics and capturing the interest of an ever increasing market.
The reality is that online video presents a huge and ever growing marketing channel that enables small business to get themselves out there and market their products or services alongside the big boys.
how long does it take to shoot and edit a video?
The whole process of shooting and editing a video depends on many variables. However, we aim to provide you with a finished video product in about three to six weeks. Call us today and we can usually book a date for your shooting within a two-week period. We stay right by your side each step of the way and help you prepare for the shooting, which makes the whole process smoother and quicker.
how much does a video cost?
The cost of the video depends on many factors, but our main goal is to provide great value for your money. Whereas some companies in the video production industry charge up to $3000 for a one-minute video, we offer you the same services starting at $1000.
Online video is becoming a very affordable and extremely effective way to present yourself, your business, your products and your services. All that makes an online video a smart investment that you will not regret.
will a video improve my website’s SEO?
Yes, a video can improve your website’s SEO. Search engines allow users to narrow their search using particular filters; one of them is also video. This means that they could search for videos tagged under a specific search term, which of course means more traffic for your website.
A video will also help your website get a higher search engine rating, which brings more visitors to your website and provides you with more potential customers.
Adding a video is a simple and extremely effective way to improve your website’s SEO and bring more potential customers to your website.
can I display a YouTube video on my website?
Yes. Most website platforms should enable embedding videos from YouTube to your website and all content management systems, such as WordPress, Joomla or Drupal, allow it.
can I play the videos on multiple platforms?
Yes, you can use your video on any platform you chose. Our clients often use multiple platforms to achieve maximum exposure of their videos. Put your video on your website, on YouTube, on your social media pages (Facebook, Twitter) and thus multiply the exposure and effect of your video.